Awesome SEO Friendly Content should be engaging for your viewers while also following SEO practices and procedures to help your article attract viewers. Optimizing your website and content for Search Engine SEO Offers You A Leg Up on your competitors. Just because you are not a professional that make their livings helping site owners and businesses with SEO, doesn't mean there aren't things you can't do to improve your site. Just a little effort in enhancing your website's online search engine performance can pay off huge with greater rankings and increased traffic.
Before we get in to how to create awesome seo content, let's talk briefly about what it is.
SEO is a marketing technique that has a primary focus on improving organic traffic. Search engine optimization combines the coding and back end processes of a website with the front end design and accessibility. It also looks at the content of the site itself… how much is there and how good is it? All of these things combined will make a difference in how your SEO optimized site shows up in Google’s ranks. This will improve traffic, rankings, and increase awareness of your business through search engines. You can read more about what SEO is in our previous blog post.
While there is no magical unicorn of SEO, there is one thing that every digital marketer can agree upon. When it comes to Search Engine Optimization, all the tricks in the world will do no good unless you have content. Don't take this as quantity is better than quality either. Well written content will help increase search engine rankings, increase traffic to your site and most importantly, engage your reader.
All the tricks in the book to increase your rankings cannot make up for a page that no one wants to spend time reading or visiting. Once your page manages to get a visitor, there has to be content for them to engage with and hopefully it is enough for them to come back.
Alright, now that we have established that great content is the groundwork of SEO, what's next?
Let's start from the top. Titles. It's the cover of your album, the face of your information, what Google and every other search engine sees as the context of what your post is about. The title is a fundamental part of an SEO-friendly page or post. Try to be as clear and concise as possible when creating your title.
Some marketing tips would also be to use a question that targets a pain point of your customers. Use modifiers to increase the likelihood to click. Modifiers include words phrases like "how to", "guide", "Why you need", etc...
Make sure you use your title in the H1 tag. Search engines will easily recognize that as your title. Keep your title around 65-75 characters as most engines will cut off your title after you've surpassed that amount. Leave space on your title for your brand. You'll notice every title of ours ends with "- Jivleo"
Once you have your title, it is important that you create content to match keywords that your visitors are searching for. Create keyword-rich content that is also engaging to your reader.
It's very important that when you write content, you research your keywords. You want to find terms that people use on search engines so you can match those terms in your content. The first place to start is Google Keyword Planner.
Focus on long-tail keywords which is keywords with 4 or more words. These terms have a lower search volume so you will have a higher chance of getting a good rank on the Search Engine Results Page (SERP) for your term. It's not easy to rank of the high volume searches, especially in the beginning.
To find appropriate keywords, google the generic keyword and check the related keywords that google suggests at the bottom. Once you have a short list, go to Google Keyword Planner and paste those words and long-tail keywords to research those. Take a look at search volume and competition.
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To Google that is... You should always utilize your keyword expressions in your title tags. The title tag is the main weight during a search utilizing a search engine. The positioning of keywords in your title has a substantial influence on determining where a search engine will put your website. The page's title should consist of a few of your site's keywords to increase your ranking in the search engines. Having a suitable title will increase traffic to your site.
If you were the reader, what words would you be likely to look for? Once those words have actually been determined, they should be added to your page title. Include a efficient keyword-rich description in image 'alt' tags as well so that Google will understand what the image is. You can also include keywords in your link tags to let Google understand where the page leads to and which keywords you 'd like it to be ranked for.
Don't forget to keep your text natural and legible. If the inclusion of keywords interrupts your writing style, it makes the website's text appear unprofessional and sloppy. Take your time and be innovative when you increase the number of keywords in the website's content.
While not directly related to growing your account, this can make sure you're always up to date with you posts at the right time. You can use tools like Hootsuite or Buffer to schedule content to post on Instagram. With these, it will remind you when it is time to post and makes it east to copy and paste your post. Instagram doesn't allow auto scheduled posting like Facebook and Twitter so you're still going to have to make the post yourself.
Great, you now know the basics on how to create awesome SEO friendly content. The best way to get better is to keep doing it. Keep you content high quality and make sure you engage your audience. Provide them content with value. Remember to stick with keywords and research your topics. Once you start creating amazing content and continually creating it, the content will do most of the work for you. Make sure to check out the rest of our blog and let us know if Jivleo can help your business.
One last addition to the post! A terrific suggestion that comes up often for enhancing the SEO for your business is to list your business site on Google Places. This will make sure that your business or service shows up on Google Map searches which brings a lot of weight for local searches.
This is an excellent method to attain a higher online search engine rank locally which actually holds more weight for most. Make sure to always keep these SEO suggestions in mind when you create content for your site. There is nothing wrong with doing all you can to get your site in front of more visitors, and some effective seo can achieve that objective in a huge way. There is always new techniques to discover in the SEO world as it is an ever changing field.
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