Instagram has launched the new "Focus" camera format. This new mode works similar to portrait mode on the iPhone X and Google Pixel if you're familiar with those.
To access focus, open the camera on Instagram and you'll see "Focus" next to "Superzoom" under the record button. This new format on Instagram will blur the background so your focus of the picture stands out.
Whether you're a business, brand or influencer on Instagram, this is a great feature. Make your pictures pop with a macro effect easily right from your phone.
Restaurants - Use Instagram to highlight your daily specials or chef's recommendations on Instagram with focus
Bars - Have a drink special? Use focus to attract more patrons.
Retail & Ecommerce - Show off your sale items with pictures that pop on Instagram.
Animal Rescue & Pet Influencer - Get the best shot of your pet or rescue in need of a home with Instagram focus.
This update is available now on the app store for iPhone SE, 6S, 6S+, 7, 7+, 8, 8+ and X and select Android devices. Update your Instagram now and start taking pictures!
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