Have you ever think about redesigning your website but are not sure about it?
Internet, social media and online communications are taking over. Online presence is extremely important for any company if there is a desire to grow and stay in business. Many companies overlook this and have settle for the old ways. However, competition and new business are taking advantage of the new technology and what was once making profit and money today it might not.
An efficient well-designed website will not only bring you more client and leads but will also show professionalism and trustworthy to your existent clients.
Here are the top 5 reasons why you should look into re-designing your website.
1. Outdated design
We all have seen those old websites that were designed years ago that are not doing anything for business. An outdated website design is not appealing for new costumers and give new users a bad impression. Most people will close the page as soon as they enter a website like this. If you want to stay in a highly competitive market it's necessary to stay updated with technology. Check what your competitors are doing, learn from them and improve it. A website is the online face of your company. Keep it nice, keep it clean, keep it modern. A stylish and contemporary look is the way to go!
2. Slow website
A website can be very slow to load when it has a poorly written code. Too many heavy images, videos or a bad server are detrimental to any site. When this happens the people who are trying to open your website with either a poor internet connection or if they are using a cellphone won't be able to see it. If it takes too long they might not even wait for it to load before hitting back and returning to their search results. Sometimes a person might wait for a page to load but won't be able to see some images as they might be too heavy. You will be missing important leads and possible clients!
3. People are not able to find information
Sometimes vital information is omitted or the website is structured in such a way that is very hard to find. For example, there are websites where people are not able to find more information about a company or websites without an email, phone number or social media links. Users won't be able to contact you or they might even go to another company which looks easier for them to work with. Remember, you don't have much time to make a good impression to your users. If they can't find what they are looking for, they will simply move on.
You can ask someone who is not familiar with your website to navigate it for you. Tell them to look for specific services, procedures or contact information. A website might have all the information needed but it might have it all on the home page, which makes it hard to find. Keep in mind that most users won't read heavy block text. Long paragraphs should be strategically located on your website. It's good to have content in your website but you shouldn't place all your content on the home page.
4. Your website is not responsive
You should check how your website looks on a cellphone or tablet as a lot of users will be using those when they search for your business. Google will also look at how your website looks on a smartphone and it will help your rank if there are no display issues and it's easy to navigate. With Google Analytics, you can check how many users are using mobile to explore your website and how important is for you to have a responsive website that adapts to any device.
5. Bad hosting server
Many people decide to go for very popular hosting companies like GoDaddy and Wix. Why are they bad if they are so popular? They will place too many websites under the same server making your website slow. One of the factors that Google uses to rank a website is its speed. If your website is slow you will have a hard time to rank it. Also, technical support might be a nightmare with some server companies. Make sure to research your hosting server before committing to any company.
Redesigning an old website is always a good idea. If you are not able to design your own website send us a message. We will make a great updated and responsive website for you!
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